Overview

Stella, formerly known as ViggoEnergy, under the insightful direction of their CEO Mads Vieth, has redefined urban electric vehicle (EV) charging by targeting bustling urban and commercial hubs. Their focus is on creating a fast-charging oasis in urban landscapes, far from the conventional slow charging points on parking lots or the scattered fast-charging hubs along highways. This vision catalyzed the collaboration with FLEXECHARGE, marking a significant leap in urban mobility solutions.

Historical insight and strategic turn

The journey towards this groundbreaking partnership began when Max, CEO of FLEXECHARGE, encountered Stella during a pivotal meeting in Oslo in April 2023. Max recalls, "Our paths crossed in an environment ripe for innovation, where the shared vision for urban EV charging instantly connected us." This meeting marked the genesis of a transformative collaboration, with Max bringing in FLEXECHARGE's advanced technological solutions to address the evolving needs of Stella. The synergy between the twoteams was evident from the start, setting the stage for a strategic turn towards optimizing Stella’s urban charging infrastructures.

Transition and solution

Faced with the critical need for efficient load management, Stella embraced FLEXECHARGE's innovative solutions. Jan, CCO of FLEXeCHARGE, explains, "Our partnership was grounded in solving a fundamental challenge for Stella – optimizing their load management to enhance site efficiency." This collaboration led to significant operational improvements, particularly in load management across Stella's charging sites. Stella’s CEO highlights: "The hub concept by FLEXECHARGE, allowing connection to various services, was a game-changer for us."

Immediate impact and technical synergy

The collaboration between Stella and FLEXECHARGE brought forth a slew of immediate benefits, particularly in enhancing Stella's charging operations, marking a departure from the challenges they faced with their previous CPMS backend system. Mads enthuses about the transformation: "The adoption of FLEXECHARGE's solutions revolutionised our load management capabilities, allowing for a more dynamic and efficient utilisation of our charging stations." This leap in operational efficiency resulted concretely in an increase in charger uptime and a significant reduction in energy costs.

Moreover, the technical integration facilitated by FLEXECHARGE enabled Stella to scale up its infrastructure rapidly, adding new charging points without the need for extensive grid upgrades. Mads adds, "The seamless scalability and the ability to monitor and adjust our operations in real-time have been game-changers, ensuring that we can meet the growing demand for EV charging without compromising on service quality." This technical synergy not only bolstered Stella's position in the urban EV charging landscape but also set a new benchmark for reliability and user satisfaction in the industry.

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Evolution and future prospects

As Stella's collaboration with FLEXECHARGE matured, the partnership began to explore beyond the immediate solutions to address more strategic, long-term goals. Mads reflects on this progression, "Our initial success in streamlining operations was just the beginning. We quickly realised the potential to leverage this partnership for more innovative and forward-thinking energy solutions." This realisation led to the exploration of flexibility markets and advanced energy services, aiming to maximise the utility and profitability of Stella's expanding infrastructure.

Looking towards the future, Stella is set to not only increase its charging station footprint but also to integrate renewable energy sources and battery storage solutions into its network. Mads elaborates, "Our vision for 2030 includes a substantial increase in our charging points, all equipped to provide not just charging services but also to contribute to grid stability and renewable energy utilisation." This strategic foresight is positioning Stella to play a pivotal role in shaping the future of urban mobility and energy consumption, with FLEXECHARGE's technological backbone supporting these ambitious endeavors.

Expansion and vision

Stella's expansion strategy, supported by the collaboration with FLEXECHARGE, focuses on more than just increasing the number of charging stations. It's about creating a cohesive and advanced network that enhances urban mobility and supports the growing demand for EVs. This expansion aims to ensure that new sites are not only strategically placed to meet immediate needs but also contribute to the broader goal of sustainable and efficient urban transport.

The vision includes smart charging solutions that respond to grid demands, alleviating stress during peak periods and optimising the use of renewable energy. Each new charging station is envisioned as a step toward a smarter, cleaner, and more interconnected urban environment.

Moreover, Stella sees these future sites as centers for innovation, where the latest in EV charging technology, energy storage, and renewable energy integration can come together. This approach positions Stella not just as a provider of charging solutions but as a key player in the future of energy and transportation ecosystems.

This forward-thinking expansion plan is made possible through the technological support of FLEXECHARGE, ensuring that as Stella grows, it remains a leader in efficiency, reliability, and sustainability in the EV charging industry.

Conclusion

The collaboration between Stella and FLEXECHARGE stands as a testament to visionary leadership and technical innovation driving the urban e-mobility landscape. Mads concludes, "Our alliance with FLEXECHARGE isn't just about overcoming today's challenges; it's about forging a path for the future of urban EV charging." This strategic partnership is steering urban transportation towards a more sustainable and efficient future - all while securing profitability for Stella.

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